Reopen to Summer Campaign.
Hidden Valley Resort is a beautiful Huntsville resort located in Muskoka. Dating back to 1968, this resort features a private beach and is located on the shores of the Peninsula Lake. This beautiful retreat offers a wide range of amenities such as beautiful waterfront, conference facilities and restaurant.
The goal was to help with the re-opening post COVID shutdown. Through our research and analysis, we were able to identify the target market to be families with children. We reached our target market with effective social ads, SEO ads and targeted email marketing. With our tactics and strategy, we were able to deliver an outstanding booking rate over 100% just one week after re-opening and stayed fully booked until the end of summer.
Peel & Win Campaign.
Yi Fang Taiwan Fruit Tea is a well-known Taiwanese tea brand with over 1400+ stores worldwide. They have taken traditional Taiwanese recipes passed down from generations to create a unique menu of handcrafted unique teas and beverages.
The goal here was to create a stronger brand presence, memorable Christmas campaign and to ensure a smoother membership process for new customers.
We met these goals with our “Peel and win “sticker campaign to attract more customers. With this campaign, we offered prizes such as free drinks, discount coupons and Yi Fang merchandise to leave a memorable brand experience for the customers. Through this initiative, we were able to increase the return customer rate by 10% with an average coupon redemption rate of 1%. We created social media content, brought social influencers on board and landed publicity through a BlogTo. As a result, we were able to create a social media impression over 500K with a 30% increase in membership.
Google Adwords and Landing Page.
General Motors, the 100+ years old automotive company that has pushed the limits of technology and transportation. GM has always pushed the limits of engineering and continues to transform the automotive landscape of the world.
For the Eastside GM retail store in Markham, our goal was to have a more focused reach on the Chinese demographic in Markham. Through our consulting, we recommended popular car models to help target the Chinese community. We built a Chinese landing page for a special monthly promotion. We also ran display ads, SEO ads and social media ad campaigns for Instagram and Facebook. This resulted in an increase 500% exposure in the Chinese community with over 2 million impressions in just 2 months.